Jump to: Outcomes
Reasons
Outcomes
What success looks like and what failure costs.
Question 1 of 2 · 4 possible answers
Which outcome matters most?
The measure the system optimises for.
- Time on taskPicked by Dense data
- Reading comfortPicked by Content first
- Completion without errorsPicked by Accessible first, Multi-brand
- EngagementPicked by Brand expressive
Question 2 of 2 · 4 possible answers
What is a costly mistake?
The error the system must make hard.
- Acting on the wrong recordPicked by Dense data
- Losing your placePicked by Content first
- A task that failsPicked by Accessible first
- Looking off-brandPicked by Brand expressive, Multi-brand