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Reasons

Business and product

Why the product exists and what it does for the business. It frames every later answer.

  1. Question 1 of 2 · 4 possible answers

    What does the product do for the business?

    The main job of the product. Operating tools, publishing, selling and public services pull the system in different directions.

    • Runs daily operationsPicked by Dense data
    • Informs and publishesPicked by Content first
    • Sells and convertsPicked by Brand expressive, Multi-brand
    • Serves the publicPicked by Accessible first
  2. Question 2 of 2 · 3 possible answers

    How many brands or products share the system?

    One brand keeps the system small. Many brands need a theming layer.

    • OnePicked by Accessible first, Brand expressive, Content first, Dense data
    • A fewNo scheme picks this yet
    • ManyPicked by Multi-brand
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