Jump to: Color
Scopes
Color
How color carries action, state and brand.
Question 1 of 5 · 2 possible answers
Which color roles does it need?
The groups of color decisions.
- Surface, text, action and statusPicked by Accessible first, Content first, Dense data
- Those and brand accentsPicked by Brand expressive, Multi-brand
Question 2 of 5 · 3 possible answers
How many emphasis levels do actions need?
The number of action styles, from primary to quiet.
- TwoPicked by Accessible first
- ThreePicked by Brand expressive, Content first, Dense data, Multi-brand
- FourNo scheme picks this yet
Question 3 of 5 · 2 possible answers
How is the palette defined?
Neutrals and one brand ramp, or a shared base with a ramp per brand.
- Neutrals and one brand rampPicked by Accessible first, Brand expressive, Content first, Dense data
- Shared neutrals, a ramp per brandPicked by Multi-brand
Question 4 of 5 · 3 possible answers
How saturated is the palette?
Overall color intensity.
- MutedPicked by Dense data
- BalancedPicked by Accessible first, Content first, Multi-brand
- VividPicked by Brand expressive
Question 5 of 5 · 3 possible answers
Where does color carry meaning first?
The place where color does its most important job.
- Status in tablesPicked by Dense data
- Links and actionsPicked by Accessible first, Content first
- Brand momentsPicked by Brand expressive, Multi-brand