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Scopes

Color

How color carries action, state and brand.

  1. Question 1 of 5 · 2 possible answers

    Which color roles does it need?

    The groups of color decisions.

    • Surface, text, action and statusPicked by Accessible first, Content first, Dense data
    • Those and brand accentsPicked by Brand expressive, Multi-brand
  2. Question 2 of 5 · 3 possible answers

    How many emphasis levels do actions need?

    The number of action styles, from primary to quiet.

    • TwoPicked by Accessible first
    • ThreePicked by Brand expressive, Content first, Dense data, Multi-brand
    • FourNo scheme picks this yet
  3. Question 3 of 5 · 2 possible answers

    How is the palette defined?

    Neutrals and one brand ramp, or a shared base with a ramp per brand.

    • Neutrals and one brand rampPicked by Accessible first, Brand expressive, Content first, Dense data
    • Shared neutrals, a ramp per brandPicked by Multi-brand
  4. Question 4 of 5 · 3 possible answers

    How saturated is the palette?

    Overall color intensity.

    • MutedPicked by Dense data
    • BalancedPicked by Accessible first, Content first, Multi-brand
    • VividPicked by Brand expressive
  5. Question 5 of 5 · 3 possible answers

    Where does color carry meaning first?

    The place where color does its most important job.

    • Status in tablesPicked by Dense data
    • Links and actionsPicked by Accessible first, Content first
    • Brand momentsPicked by Brand expressive, Multi-brand
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