business.q2 · How many brands or products share the system? business.q1 · What does the product do for the business? business.q2 · How many brands or products share the system? people.q1 · Who uses it most? people.q2 · What accessibility level do we commit to? content.q1 · What is the main content? content.q2 · How much is on one screen? tasks.q1 · What is the main task? tasks.q2 · How often do people repeat actions? human.q1 · What must the interface protect? human.q2 · How do people recall the interface? outcomes.q1 · Which outcome matters most? outcomes.q2 · What is a costly mistake? brand.q1 · What should the brand feel like? brand.q2 · How visible is the brand in the interface? scenarios.q1 · Where do people use it? scenarios.q2 · How long is one visit? team.q1 · Who maintains the system? team.q2 · How fast does it change? typography.roles · Which text roles does it need? typography.count · How many steps does the type scale take? typography.definition · How are sizes and line heights defined? typography.values · How large is body text? typography.lands · Where does type do the most work? color.roles · Which color roles does it need? color.count · How many emphasis levels do actions need? color.definition · How is the palette defined? color.values · How saturated is the palette? color.lands · Where does color carry meaning first? spacing.roles · Which spacing roles does it need? spacing.count · How many densities exist? spacing.definition · How are spacing steps defined? spacing.values · How dense is the layout? spacing.lands · Where does spacing matter most? shape.roles · Which shape roles does it need? shape.count · How many corner sizes exist? shape.definition · How are corners set? shape.values · What should control corners say? shape.lands · Where does shape show most? elevation.roles · What rises above the page? elevation.count · How many shadow levels exist? elevation.definition · What separates groups on the page? elevation.values · How soft are shadows? elevation.lands · Where does elevation show? motion.roles · What is motion for? motion.count · How many speeds exist? motion.definition · How is easing defined? motion.values · How fast does feedback feel? motion.lands · Where does motion show? iconography.roles · What do icons do? iconography.count · How many icon sizes exist? iconography.definition · What icon style? iconography.values · How big are icons next to text? iconography.lands · Where do icons work hardest? theming.roles · What can a theme change? theming.count · How many themes ship? theming.definition · How are brands handled? theming.values · Which modes ship? theming.lands · What changes when the theme changes? accessibility.roles · Which states get their own visible value? accessibility.count · How many signals carry each meaning? accessibility.definition · What contrast floor do we hold? accessibility.values · What is the smallest target? accessibility.lands · Where are the floors hardest to hold? naming.roles · What gets a name? naming.count · How many token tiers? naming.definition · How are decisions named? naming.values · How are names written? naming.lands · What do components read? voice.roles · Which kinds of copy does it need? voice.count · How many tones does it use? voice.definition · How is the voice defined? voice.values · How does it sound? voice.lands · Where do the words matter most? components.roles · Which component families does it need? components.count · How far does the inventory reach? components.definition · How does a component earn its place? components.values · When does a component get another look? components.lands · Where do components do the most work? One → New answer A few Many
answers move
answers follow from it
components change
keys change
Answers that move, and why
shape.definition How are corners set?
Fixed for the product → because Each brand sets its own corners.
theming.roles What can a theme change?
Mode only → because Brand and mode both change.
theming.definition How are brands handled?
One brand → because Brands are theme modes over shared semantics.
theming.lands What changes when the theme changes?
Colors only → because A brand switch changes colors, fonts and corners.
Where it lands · before → after
Table row Steps done 2 of 4 Documents sent 3
→ Steps done 2 of 4 Documents sent 3
After: the answers of Multi-brand, the closest scheme that answers business.q2 with “Many”. Components that change: button, input, control, badge, card, overlay.